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While not new, Virgin parlayed the subcontracting business model into the first of its kind in the mobile phone operator business. No longer was it required for an operator to capitalize a 2G or 3G network infrastructure, requiring lead times … With the mobile phone operator, Virgin Media became the world’s first a quadruple play content delivery company with interests in broadband internet, fixed line telephone, mobile phone and television broadcasting under one roof. … …

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Virgin Brings No Capital As An Operator | Grandonk dot Com